集中市場(chǎng)細(xì)分 Concentrated Segmentation

　計(jì)算機(jī)輔助的電話采訪 Computer Assisted Telephone Interviewing

　記憶測(cè)試 Recall Test

　記憶性 Memorability

　佳能 Canan

　家樂(lè)福 Carrefour

　家庭(戶) House Hold

　家庭稽核 Home Audit

　家庭生活周期 Family Life Cycle

　甲殼蟲 Bettle

　價(jià)格分析 Values Analysis

　價(jià)格敏感 Price Sensitive

　價(jià)格歧視 Price Discrimination

　價(jià)格戰(zhàn) Price War

　間接調(diào)研 Off-the-research

　建議價(jià)格 Recommended Price

　箭牌口香糖 Wrigley

　講究派頭的訴求 Snob Appeal

　交叉銷售 Cross-selling

　交替需求 Alternate Demand

　焦點(diǎn)小組(討論) Focus group (Discussion)

　角色扮演 Role Playing

　階式滲透 Cascading

　結(jié)構(gòu)化訪問(wèn) Structured Interview

　金佰利 Kimberly-Clark

　浸透策略 Penetration Strategy